Pre-production tools · Client work

Nissan: Gift Yourself

Interactive pre-production tools for Gift Yourself, a 2026 Nissan holiday retail spot: a winterization comparison tool, the shot list and the storyboards. Everything below is the working thing, not a screenshot.

Client
Nissan
Project
Gift Yourself · Nissan Holiday Retail 2026
Work
Winterization tool, shot list, storyboards
Format
Three interactive tools

01

A Winterization Comparison Tool

A frame-accurate, drag-to-compare tool for judging winter visual treatments: the untreated plate and a winterized pass in a single frame.

  • Drag or use the arrow keys. The split moves in real time, and both sides always show the exact same frame, because only one video is actually playing.
  • Built for a real question. Gift Yourself hinges on snow, and the reference plates (an urban street, a residential neighbourhood and a rural road) were not shot in winter. The tool let the director, the agency and the post team judge the treatment shot for shot.
  • Falls back gracefully. If a clip cannot load or autoplay is blocked, the comparison drops back to a single still frame.

02

A Shot List You Can Sort

The full shot breakdown for the :30: every setup, lens, location and story beat, built in six-second increments against the script.

  • The :30, to scale. A timeline of the spot sits above the list. Hover or click a beat to find its shot.
  • Sort and filter. Sort by shot order, screen time or setup hours, and filter by setup group.
  • Production notes. Click any row to expand the production note that goes with it.

03

Storyboards For Every Shot

Storyboards and colour frames for every shot in the :30: the shot-by-shot visual plan the crew works from on set.

  • Boards with their data. Each board is paired with its lens, timing and story function.
  • Zoom and jump. Click any frame to zoom, and use the strip above the boards to jump straight to a shot.
  • Day for night. A note sets out which scenes are shot day for night and which is true night.